Digicel Jamaica, Doing with the Internet what they did with Mobile
The only reason this post has this title is because i had it in my drafts and i couldn’t be bothered to change it. Let’s say if i didn’t start writing this post already while fully knowing about the hell I’d have to go through this morning; the title may have been “Digicel’s Failed 4G Launch”, but anyway; i digress. Initially, the sign up process for Digicel’s Broadband internet service seemed easy ( or so they claimed). According to the message on the website all i needed to do was fill out the relevant information on the website and their sales agent would contact me with relevant information regarding the “delivery” of my modem; delivery in quotes because they don’t actually deliver the modem ( which is misleading) you actually have to pick it up at one of their retail locations. So a couple hours elapse and no call from any Digicel sales agent ( i was expecting a call in an hour or 2).
At about 9:00 AM this morning i got a call from a Digicel sales agent; she was pleasant, thanking me for signing up etc. She confirmed the information i submitted via their website and told me where i could pick up my modem. Because i signed up online i was eligible for a limited edition gift, she told me i had the choice between a USB Pen or a wireless mouse. I went to the 2 locations closest to me only to find out that they were not yet set up to sell the devices. You would think that a company would have all this sorted out before they decide to launch the product (Obviously the sales agent who i spoke to had no idea that these locations were either not stocked or ready to sell the devices), but alas. I decided to check out the other retail locations in my region on their website by calling them instead of wasting my time to check each location individually only to find out that most were not stocked, and one dealer had no idea what i was talking about, mind you this is a retailer listed ON the Digicel website.
I visited the only location selling the device and after battling with them initially (the wait and other minor annoyances) they finally started giving me some attention. Now i realized that signing up online was useless because 1. They didn’t know that i signed up online and also had no idea that you could and 2. They did not know that i was eligible for a gift and other incentives if i did sign up online even though it is clearly stated on the website.

I told her i would return for my gift in a few days ( She did not deny me the gift, but was honest and said she knew nothing about it, she claimed they have not been trained yet and would be attending a training seminar soon). Not to lay the blame squarely at her feet–i blame Digicel for not training their employees prior to launch…


