Jamaica, Say Hello to the Samsung Galaxy Tab
About a week ago, I had the opportunity to meet with Raul Rego and Alejandro Silva, Senior Marketing Manager and Product Marketing Manager for Samsung Latin America, Miami. They were visiting Jamaica for the launch of a new portfolio of smartphones, most notably their new tablet device, the Samsung Galaxy Tab. It was a great meeting and a lot of questions got thrown around.
Naturally i had to bring up the iPad, i asked how they were positioning themselves to take on a device that dominated the market. Their answer was as expected– the size of the device, It’s not too big, not too small; the Tab has a 7 inch screen while the iPad boasts a 9 inch screen, making the latter a hassle to carry around.
There were many questions, most standard, but, the elephant in the room was of course the price, in a market like Jamaica one would wonder how well they’re expecting the Tab to do. I didn’t get a definite answer on it, other than prices are determined by the carriers. A quick check on Digicel’s website shows the Tab going for JMD $67, 950, i’m anxious to see how well it will do. Exciting months ahead!
