Gordon Swaby

NCB’s Quisk and the future of mobile money in Jamaica

Mobile money is here to stay. I’ve been following the development of mobile money in Jamaica for years. From the ideas floated around regarding its development, to the eventual draft guidelines from the Bank of Jamaica (BOJ), and the final guidelines which were released in February 2013 after taking into consideration feedback from stakeholders. You can view the guidelines here.

What is Mobile Money?

The value of mobile money isn’t immediately obvious to most. In fact, I’ve found that most people generally have a hard time wrapping their head around the concept, but follow me. I want you to think about how you pay for goods and services now, say, your meal at lunch time or anything else you’d buy in a store. You’re either going to pay by cash, debit or credit card. As it is, most Jamaicans pay with cash.  Mobile money, as it is called, allows you to make and receive payments through your mobile telephone without needing a bank account. Fancy!

To deposit or withdraw money from your mobile money account you are required to go to an access point. A number of companies, both local and foreign, are interested in and will eventually roll out their own mobile money solutions in Jamaica. The first to hit the Jamaican market was Conec, but for various reasons  they have not been able to penetrate the market. In some regard, one of the major challenges that Conec has faced has been too few access points. Currently, the only access points that Conec has are Paymaster and credit union locations.

The second challenge that they face is in regards to merchants accepting Conec. As it stands only about 12 locations islandwide accept Conec Mobile wallet as a form of payment, clearly not enough. I should note that merchants that allow you to shop also allow you to withdraw or deposit your money, i.e. they act as Conec access points.

After being around for more than a year, I would have expected Conec to have expanded to more locations, but alas.

The third problem that Conec faces is what is required to use their service. Not only do you need a smart phone, you also need a data plan. So there’s no way to use their mobile money solution without downloading their Android or iOS app. This is of course is not ideal if they want mass adoption.

Enter Quisk

National Commercial Bank (NCB), Jamaica’s largest commercial bank, recently rolled out their own mobile money solution in partnership with Advanced Integrated Systems (AIS). The service is called Quisk, and of all the solutions I’ve seen, I’m most optimistic about its ability to penetrate the Jamaican market. Quisk’s mobile solution is however not exclusive to NCB, and other banks will be partnering with AIS to roll out Quisk in the near future.

For me, the two biggest things needed for mass adoption of mobile money in Jamaica are convenient access points to deposit and withdraw money, and merchants/business places that will accept Quisk as a form of payment. NCB has both. Through their branch locations (for withdrawals and deposits), but more importantly through their 280 ABMs and  19,962 point of sale terminals islandwide.  Quisk works with existing bank infrastructure, that means you’ll be able to go into an NCB ABM at some point in the near future to deposit and withdraw cash from your Quisk account. You’ll also be able to go to a store with an NCB point of sale terminal and easily make a purchase or withdrawal (at authorized locations).

Person to person (P2P) transfers through Quisk can easily be done via SMS text messaging. It’s as simple as somebody typing SEND <your phone number> <the amount> to a Quisk number. Once you type that and hit send you’ll receive a call from Quisk. At that point you’ll be prompted to enter your Quisk pin number and the pound (#) key. One that has been entered, Quisk will notify the person that you are sending the money to via sms/text message. Quisk will also give you a code for the person receiving the money. All the recipient will need to do to accept the money is type GET <the code you gave them> and that’s it, the money is now available to them. At that point they can either withdraw the money or use it to make a payment (at some point through Quisk itself, e.g a bill payment).

NCB launched Quisk a few days ago, so it’s early days yet. So far they have about 20 merchants/businesses that accept Quisk

How to Sign Up

Acquiring a mobile money account is  extremely easy. All you need to do is fill out a simple form, go to one of the NCB branches listed with your TRN and an ID and you’re good to go. Compare that process to opening a regular savings account, where you’d need two forms of identification,  proof of address and two reference letters. Crazy right?

You don’t need to have an account with NCB to sign up, but if you do you can actually ask them to connect it to your Quisk mobile money account. Doing so means that you can transfer money from your NCB account to your Quisk account. You unfortunately can’t transfer from your Quisk account to your NCB savings account.

Any mobile money solution that is successful in Jamaica will be extremely disruptive. It means that people will no longer need to stand in line to pay their utility bills, or any other bill for that matter. It means that you’ll be able to pay the taxi man through your phone.

It also opens the door in the future for internet companies to accept mobile money as a form of payment for their services. As I mentioned before, it’s still early days, but the possibilities are endless. NCB is well positioned to become the leading mobile money solutions provider in Jamaica. If not them, I suspect it’s going to be a tussle between Flow and Digicel who I know are both working on their own solutions. Interesting and exciting days ahead, may the best company win!

Advice to Startup Entrepreneurs

My edtech company, EduFocal celebrated its 4th birthday recently. I’ve learned a lot over the last 4 years running the company. I’ve made some great decisions and I’ve made some bad ones. See below for some hopefully valuable advice for you and your company.


Entrepreneurship isn’t a hustle
It isn’t, so don’t treat it like one. You’re not in it to make a quick buck. You’re in it for personal and professional growth. You’re in it to make other people’s lives better. If you think about it like a hustle you’re going to treat it like a hustle.


Bookkeeping isn’t a distraction
Record everything, everything. This has been a big pain for me. I’ve never been a fan of accounting, and bookkeeping has always felt like a hassle for me, it’s not. Please take it seriously. At the very minimum, put everything through your business’ banking account. Note, I said your business’s bank account, not your personal bank account. It’s never a good idea to mix your personal and professional accounts. Open a checking account specifically for your business. This helps to develop your relationship with the bank and also a paper trail. It doesn’t matter if you’re putting a lot of money through the account or not, just do it. When/if you ever have to raise money or get a loan good bookkeeping will save you a lot of headache.


Have a Board of Directors or an advisory board

Part of not treating your business like a hustle is not being an authority onto yourself. You should hold yourself accountable and you should have others to hold you accountable. That’s where your board comes in. Choosing your board of directors/advisors is important as you want to have people who are well connected, experienced and can help to push your company forward. Take it seriously and meet regularly. My board meets on the third Thursday every other month. Having a board is extremely important as they’re not too involved in your company, but they are also not divorced from your company’s operations. Their unique position allows you to get invaluable advice.


The media is your friend

And by media I mean traditional media and social media. Twitter is important, Facebook is important and LinkedIn is important. You should have a personal presence on social media, so should your brand. Traditional media helps to establish credibility, especially if you’re a first time Entrepreneur. Don’t get distracted by media attention though. It’s useful, but it doesn’t pay the bills.


Join useful networks

When I started EduFocal I joined the Branson Centre of Entrepreneurship. It was and still is a valuable network to me. I’ve benefitted a lot from the Branson Centre and you can too. I encourage you too join. If not Branson, there are many others valuable networks to join. Do your research and make the right decision.


Hire the right people

At some point, you’ll have to hire people. Having the right team is extremely important. Hiring too early is bad, hiring too late can also be problematic. I can’t tell you when it’s right to hire, but growing your business means hiring, but a bad hire can hurt your business. Hiring is an art and you get better at it each time you have to do it.


Be honest

Be honest with yourself and others about your challenges. You can’t get help if you’re not honest about the problems you’re having.



Humans are not robots. If somebody tells that the price is x, negotiate. Negotiating doesn’t mean that you’re asking them to lower the price, it could also mean that you’re negotiating payment terms or something else. Don’t be afraid to ask and don’t be afraid of hearing no.


Rejection is OK

On the matter of hearing no. You’re going to hear that, a lot. It’s ok, don’t sweat it. Your emails will also go unanswered, people who you’ve met many times will forget who you are and so on and so on.


People will let you down

Guaranteed. Your priority isn’t their priority. But, push on.


Your existing network is valuable; you’re valuable.

In growing our network we sometimes forget that we already have people in our network who are valuable. It’s important that you pull on that network. Maybe you’re a great marketer, designer or writer. It’s a valuable skill in business. Use it. It means that you won’t need to spend money on that skill because you can do it yourself. We also have family members or good friends who will help us for free or at at steeply discounted price; even if only for the formative stages.


Read, everyday.

This is my last tip, but probably the most important. Read everything you can get your hands on. Priority reading? Books and the newspaper. Read the latter daily and the former regularly. You can’t exploit opportunities if you don’t know about them. Being in the know is your responsibility, nobody else’s. You may learn something new from reading a book and you may spot opportunities in the newspaper, you may also spot opportunities for your business. Read, read, read!

When you have little or no money it’s easy to have singular focus on just that; making money, but a part of making money is putting things in place to make that money. A weak foundation can cause a strong structure to crumble.

I hope these tips are valuable. Happy Easter!

On becoming 25…

Quarter Century, wow. I’m 25!

2015 was a year of transition for me.

The first quarter of the year was personally very challenging. It allowed me to rediscover how supportive family is and I experienced the kindness of friends and strangers. As it turns out, the best time to find out who your true friends are is when life throws you an unwelcome curveball.

I fell out of love, I experienced great betrayal and I fell in love; an emotional rollercoaster would be an understatement.  I was told by a close friend as a teen that the only thing constant in life is change. That thought has stayed with me ever since. So, I welcome change in whatever form it may come. Change has allowed me to rekindle old friendships and create amazing new ones.

In March, I was invited by the World Bank to speak to a group of young professionals at their HQ in Washington DC. It was an amazing experience and I truly enjoyed speaking and interacting with them. I will close 2015 having spoken to more than 3,000 people. I am truly grateful for the opportunity to speak to others and I do jump at it every opportunity I get.


In July I travelled to Canada for the first time for a Global Shapers event. It’s truly a privilege to interact with so many millennials who are doing great things in their respective countries. I left Canada inspired to continue to contribute to Jamaica, the region and the world.


EduFocal continues to grow and I couldn’t be happier. Happy, but I’m certainly not satisfied. Our team is strong and we continue to expand our reach in Jamaica and we have plans for an even larger expansion. In 2015 we made our first multi-million dollar cash acquisition; purchasing a defunct competitor’s content base. This acquisition allowed us to become the largest online GSAT resource in Jamaica. We’re still very much a small company, but 2015 saw us giving back more than $300,000 in cash and kind to students, NGOs, the local tech community and others. This year’s EduFocal Excellence Awards has also been our largest yet.


I’ve been writing my “Year in review” posts for a few years now and it’s been such an interesting and worthwhile exercise for me. It forces me to reflect on the year I’ve had it helps me to plan for the year ahead and it helps me to reflect on the progress I’ve made both personally and professionally.

2015 was a year of challenges and change, but it was also a year of growth and opportunity. The mission continues in 2016 and I know that it will also be a year full of more opportunity and growth.

A big, big thank you to those who continue to help and inspire me on my journey. My family, my better half, my board of directors, friends and even strangers. Thank you to those who are honest with me, those who encourage me and provide invaluable feedback. I truly do appreciate and I look forward to continuing on this journey called life with your guidance and support.

Happy 25th birthday to me!

As usual I want to thank local, regional, international media and others for following our journey. Here are some of the many stories throughout the year:

Jamaica Hosts First Ever Nexus Caribbean Youth Summit” by Huffington Post

Jamaica’s move from ‘education for all’ to ‘quality education for all’” by Virgin

EduFocal Provides More GSATready Resources” by The Jamaica Gleaner

GSAT, CSEC Students Top EduFocal Excellence Awards” by The Jamaica Gleaner

EduFocal Awards top Users” by the Jamaica Observer


The Jamaican dream and happiness in a broken country

First, I have to declare my bias. I love Jamaica, dearly. I have been privileged to visit and explore at least 9 countries and many cities. Each time I travel there’s one feeling I always look forward to, the feeling I get when the plane hits the runway at the Norman Manley International Airport (NMIA) in Kingston, Jamaica. Oh, what a great feeling that is; the joy of home.

The requirements for happiness varies from person to person. Your requirements may be different from mine. My advice to you? Go where you can find your own brand of happiness. I have found mine in my home country Jamaica.

I am the product of a broken country and imperfect education system.  I was educated at Sacred Heart Academy, a small catholic school in Christiana, Manchester, Knox College, a high school in Spaldings, Clarendon, Holmwood Technical High School, a technical high school in Christiana, Manchester and the University of Technology, one of Jamaica’s major Universities.  Many of my peers grew up in countries with better healthcare, a better education system, safer environment, but despite that, they are my equals. In March 2015, I was invited by the World Bank to speak to a group of young professionals at their HQ in Washington, DC. A part my talk was encouraging  them to acknowledge and leverage their privilege. Because yes, living and working in DC is a privilege. I try to do the same, to acknowledge my privileged life in Jamaica. My success is a privilege that I am acutely aware of.



At 24, I have little to no personal debt and through my company, I am able to fully maintain myself financially and provide temporary and permanent employment for a few others. What is my brand of happiness? My brand of happiness is value creation. Creating value for myself and others. It so happens that in Jamaica, a lot of value needs to be created. I am privileged to own a growing company that is creating value for myself, others and children. A company that can stand toe-to-toe with a similar company in Silicon Valley or anywhere else in the world. In 2014, I was recognized by the Inter-American Development bank (The IDB) as 1 of 10 innovators in Latin America and the Caribbean. I consequently had the opportunity to travel to Brazil to present to the IDB’s board of Governors and President, Luis Alberto Moreno. I don’t do what I do for recognition, but it’s humbling to know that an entity like the IDB can honor  and acknowledge the work of a country boy from Christiana and his team; I’ve achieved this in a broken country, imagine the possibilities for me and others if we were even marginally better off. What if I didn’t have to worry about the struggles of a 3rd world Entrepreneur?

In 2013 and 2014 I had the opportunity to travel to Geneva, Switzerland. I visited the World Economic Forum and something that its founder, Klaus Schwab said in regards to his foundation resonated with me. He said “…I am happy, but I am not satisfied”. A shared sentiment; I am happy, but I’m certainly not satisfied. I am not satisfied because the success that I’ve had as a young adult in Jamaica is the exception, not the rule. I am not satisfied because I have been provided with opportunities and support that many others don’t have access to. I am not satisfied because too many Jamaicans go to bed hungry each night. I am not satisfied because too many Jamaicans continue to be victims of crime and violence. I am not satisfied because there’s so much to be done. However, I am happy because unhappy people don’t produce great work, and I want to produce great work. I will always see the opportunities in challenges and I will always seek to create value for myself and others.


Jamaica, I love you. Happy 53rd birthday. Let’s continue working to fix our amazing, but broken country together.

The Third World Entrepreneur

I’ve been thinking a lot lately about Entrepreneurship and how your environment aids in the success of your business/company.

Entrepreneurship is hard and even in the most ideal environment the chances of a business failing is pretty high.  Entrepreneurs the world over have similar challenges, but I think that the challenges entrepreneurs in developing countries face are far more acute.

The third world Entrepreneur has to grapple with a myriad of problems. Bad roads, lack of capital, crime and violence, high energy costs, underdeveloped public transportation system, corruption and government bureaucracy to name a few. The third world Entrepreneur has to contend with most of the problems of the First World Entrepreneur plus the challenges that come with living in a third world country.

Despite these additional challenges, many third world entrepreneurs experience great levels of success; success that rivals that of any first world company. I believe that it takes a certain kind of grit, sheer will, confidence and resolve to succeed in less than ideal situations. The returns of which are not only financial, but can potentially in the short term transform their countries. Problems in developing countries are many and big, but every problem problem is an opportunity. Opportunities that can provide employment and transform lives in a big way.

I believe that Entrepreneurs that thrive in less than ideal environments are super people, people that you could place in almost any environment and they would excel.

I didn’t write this to discount the success of first World Entrepreneurs, it is instead to acknowledge all the Entrepreneurs that make it work despite all odds. So, kudos to all Entrepreneurs who make it work; against all odds.

Failure and Video Games: Redefining Failure

I was a huge gamer growing up.  I loved video games so much that I started a video gaming website, grew it and wrote American video game publishers asking them to send me games to review. That was my strategy for getting the games without buying them. 🙂


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When I think of video games that I liked,  Mario 64 (really loved this!) , Killer Instinct (N64 version), Pokemon ( the Gameboy color versions), and Zelda ( game boy color versions) come to mind. In terms of genre, Role Playing Games ( RPGs) were my favorite.  My love for video games and running a video gaming website, I think,  has influenced a large part of who I am today.  What’s the relationship between video games and failure? Hang on, you’ll understand soon.

In Jamaica, and I would imagine in other parts of the world, failure is a very, very bad word.  Nobody wants to fail, nobody wants to be associated with failure. Because if you fail, some may think that you’re inadequate or incompetent and it may limit you in regards to future opportunities.

Here are some definitions for the word failure:

1. lack of success

2. An unsuccessful person or thing

When I think about failure, I think about video games. I recall many hours of my childhood spent playing video games; Mario 64 in particular. Check out the embedded video below to have an idea of what gameplay was like for that game.

I remember that particular level clearly. It’s the level where you had to battle the game’s main antagonist, Bowser. I struggled to defeat Bowser. It was really discouraging when I lost to him and had to start over, but I was determined and I did it over and over and over and over until I got it right. Fifteen years later and I can still breeze through that level with my eyes closed. I didn’t know it at the time, but video gaming taught me the most important thing I could ever have today: grit. What is grit? This article does a good job at explaining it, but this is what it defines grit as “the ability to continue working toward a goal no matter how hard it gets or how long it takes. ”

I mentioned earlier my love for role playing games. There is one thing in particular that I loved most about RPGs. The ability to level up. The concept is simple. Execute a task and you’ll earn points. These points go towards leveling up; i.e. earn the points and you’ll move from level 1, to level 2 to level 3 and so on. Every time you execute a task whether or not you were successful you’d earn experience points. As you level up you become stronger thus making the task easier.

That is, in essence, my metaphor for success and failure. You have the opportunity in this life to learn from your experiences. Things may not go the way you planned, but you would have gotten value from it. The onus is on you to use that experience to do and be better the next time around. You’ve only failed when you think that you haven’t gotten any value from your experience and as far as I’m concerned you can extract value from every experience, both good and bad.

Failure is what you make it and I don’t believe in failing. I’m just gaining experience points to level up.

“I don’t believe in failure, because simply by saying you’ve failed, you’ve admitted you attempted. And anyone who attempts is not a failure. Those who truly fail in my eyes are the ones who never try at all. The ones who sit on the couch and whine and moan and wait for the world to change for them.” – Sarah Dessen

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